Something happened to me recently – which I’ll get onto in a second – which has made me want to highlight the importance and value of great customer service. It has always been something I have appreciated, but never full acknowledged. However, since my recent customer service experience it has made me think differently about it, so I’ve listed what I feel some places are doing wrong and how to do customer service right.
With only four more interviews left in my series of “how to get into advertising”, I thought I’d post one last interview from one of my favourite agencies, Wieden + Kennedy. This week I spoke with Tom Lloyd about what his tips and advice are to become an advertising Planner. Take a look to see what he had to say.
This is my fourth post, in the series where I look at five of the best adverts created by some of the worlds best ad agencies today. Previously I looked at ads from BBH, Fallon and Mother. This month I have looked at the top 5 best TV adverts by Wieden + Kennedy, another favourite ad agency of mine.
My ‘how to get into advertising‘ interview this week is with Nick Gold, Account Manager for Saatchi & Saatchi, who since this interview, has now moved to Wieden + Kennedy. With these two huge names under his belt, who else would be better to give advice on how to become an advertising Account Manager than Nick? Have a read to see how he got into the industry and what advice he’d pass on.
My advertising interviews are serving to be very popular and I’m pleased to say I have more lined up over the next coming months. This weeks interview is with Michael Loper, Planner at McGarryBowen and someone who I also had the pleasure of working with when I worked at Fallon. With some big names under his belt already, read on to see how Michael progressed his career and what tips to become a Planner he can offer.
I’ve always heard people describe writing as an “art / craft” – it needs to be worked at and honed; perfected. Copywriting is a huge part of my day to day role, so I know first hand how important it is to work at your copy and to never take your first draft as a final edit. So with that in mind I have made a list of 10 tips on how to improve your writing skills; tips which I have learnt from my own experience and one or two that I’m genuinely considering right now.
The next in my series of “how to get into advertising” is with long-term Copywriter Mat Prime. Having worked at Elvis for over 2 years now – and previously working as a Senior Copywriter for the Readers Digest for over 5 years – Mat has a wealth of experience and knowledge that you would be a fool to ignore. So if you want to become a copywriter for an agency the likes of Elvis, this is the interview for you.