For my next instalment of the “how to get into Marketing” series, I spoke to Marcus Davidson who works at Inside Sales and Marketing at IBM. A nice, detailed interview, Marcus gave me lots of tips and insight about how he started his career, what his biggest challenges were and what tips he would give to those looking to get their first step on the Marketing career ladder.
Having started at IBM back in 1997, Marcus had a lot of experience to refer from for this interview, offering a wealth of information and tips. Of course, having only his own experience to go from, I would like to point out that these answers are of course all Marcus’ own views and thoughts and in no way reflect IBM. So without further delay, lets get started with the interview:
1. How did you get to where you are now?
Key points to take away:
Marcus offered a wealth of great information and tips in his interview, but these are just a few of them:
When applying make sure you send in a CV which is short, concise, relevant and tailored to the role you’re applying for. Recruiters receive a tonne of applications for any one role, so you need to ensure that on paper you seem like one of the best for the job. It sounds obvious, but judging from Marcus’ past experiences it obviously still gets overlooked – check your spelling! When competition is high, you don’t want one silly spelling error to be the reason why your CV was cast aside instead of someone else’s.
Also show some interest, not just in the company, but about yourself personally. Seeing friends and family doesn’t tell the company anything about you. Do you like to travel? Do you play a sport or an instrument? What hobbies do you have? Just include something which makes you stand out from the rest and lets them get to know you a little bit before the interview stage comes round.
Once you land that job you’ve been striving so hard to get, maintain that drive. Don’t just sit back and relax. Don’t coast and don’t blend in. Don’t be afraid to try and do things differently, or ask questions.
Finally, Marcus also discussed the importance of taking a job at your dream company, even it’s not your dream role. Nine times out of ten you’ll probably find that companies will appreciate someone who has taken the time to stay with the company, be loyal, patient and work their way up the ladder, as opposed to someone who has jumped from job to job to get their dream role at their dream company. Patience is a virtue.
If you have any points you’d like to add yourself, or if you have any questions then feel free to give me a shout on Twitter, thanks!
I'm an Advertising graduate from Southampton Solent University, working in marketing and loving it! I like to blog about all things marketing and advertising related and tweet about it occasionally too - follow me @mandypops thanks!