New Beyonce Pepsi advert titled ‘Mirrors’ has recently been launched, where we see Beyonce dancing to her new single, with her past self. View the advert below, along with more details of the ad.
Pepsi unleashed the 60-second TV commercial last Thursday, where we see Beyonce dancing with reflections of herself in a dance studio’s mirrors, to her new single “Grown Woman”. The commercial is part of Pepsi’s celebrity-infused “Live For Now” global ad campaign that launched a year ago. The campaign is reportedly worth £31 million.
Current Beyoncé is joined by ‘Bootylicious Beyoncé’, ‘Crazy in Love Beyoncé’ and ‘Single Ladies Beyoncé’.
Commenting on the ad, Beyoncé said: “It was the first time I saw those costumes in years and it was very emotional. I had so much fun collaborating on this campaign with Pepsi. I got to re-live some of my favourite past characters and looks. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
Beyonce’s face will appear on Pepsi cans this year, but her involvement with Pepsi began nearly 10 years ago when she appeared as a gladiator in a popular Pepsi commercial alongside Britney Spears and Pink. They sang Queen’s “We Will Rock You” as they tried to defy Enrique Iglesias, who played an evil Roman emperor.