Top 12 most common content marketing problems

You may be doing content marketing at some point in your marketing career, but are you sure your efforts are working? This blog looks to address the 12 most common content marketing problems and how to avoid those mistakes.

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H&M Superbowl tcommerce advert

At this years’ Super Bowl, high street fashion retailer, H&M, launched a 30 second advert which allowed viewers to purchase the featured products via a Smart TV – and which is now being titled as ‘tcommerce’.

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2013 best TV adverts

2013 was another great year for advertising, for brands big and small. Take a look at my round-up of the 2013 best TV adverts, from Sky, Robinsons and Honda – but who is at the top spot? Check out my top 5 best TV adverts.

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Interview tips

Over the past few months I’ve written a lot of posts on how to get into marketing and advertising, but I recently started thinking that advice is probably no good, if you can’t even make it past the interview round – a common problem for a lot of people out there. 99% of the time it’s not even your fault; competition’s high. So I’ve written a post on some of the top interview tips to help you ace that daunting interview.

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7 surefire ways to demotivate your marketing team

This is an old post I wrote back in September and had scheduled ready to go, when I had my blog issues and lost my scheduled posts (boo!) I can’t remember what inspired this post now, but below is a summary of some of the top (and most common) ways to demotivate your marketing team.

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Create your personal brand

With smart phones, the internet and social media profiles, information is incredibly accessible for us now – including information about ourselves. When it comes to your career and future job prospects, even your current job, you should always be aware of what you’re putting out there and how you’re perceived. In essence you are a brand and should maintain your reputation accordingly. Below are 10 tips to create your personal brand.

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7 sins of marketing

Happy Halloween everyone! To coincide with the holiday, I’ve written a somewhat related post, discussing the 7 sins of marketing. This post outlines what not to do with your marketing, so you can build and progress and become better. This is only an opinion piece, but they’re all tips which I believe are practical, useful and ring true in the industry and therefore can be implemented easily by yourselves.

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Marketing Manager job description

After the success of my ‘how to get into marketing interviews‘, I thought it would be helpful if I wrote about each of the featured roles so you could get an idea of whether it sounds like the job for you. Having previously looked at a Brand Manager role, this week I’ve written up about a Marketing Manager job description.

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False beauty in cosmetic adverts – speaking to Charlie Snow from DLKW Lowe

This interview, conducted with DLKW Lowe’s Head of Strategy, Charlie Snow, discusses the use of thin models and image enhancements in cosmetic adverts. I previously posted an interview which I conducted with a Bourjois Brand Manager. These interviews cover a lot of detail about false beauty in cosmetic adverts and why it’s used.

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Brand manager job description

I’ve recently written a series of interviews focusing on how to get into the marketing industry. These interviews were really successful, so off the back of that I’ve decided to focus about each of the job roles and what they entail so you can get a better idea of the role for you. This week I’ve written about a Brand Manager job description.

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