Paddy Power Oscar Pistorius advert banned

The Advertising Standards Authority (ASA) has withdrawn the Paddy Power Oscar Pistorious advert, after receiving 5,200 complaints about the ad which promised to refund all losing bets if Oscar Pistorious is not found guilty of murder.

The Bookmaker, already known for its controversy, is currently accepting bets on the result of the trial, offering odds of 2/5 on a not guilty jury verdict. To ‘compliment’ the betting, Paddy Power created a print campaign which showed Oscar Pistorious’ face on an Oscar’s award, with the line: “It’s Oscar time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is found not guilty”.

The Paddy Power Oscar Pistorius advert provoked a number of complaints from anti-domestic violence groups, while the ASA reviewed the ads offensive-ness to issues surrounding a murder trial, such as the death of a woman and disability.

Paddy Power Oscar Pistorius advert banned

A spokesperson for Paddy Power said:“We recognise that there’s been some negative reaction to the advertising of our Pistorius trial betting. However, despite the ASA announcing their investigation, we stand by our decision to run this betting market and publicise it to punters. Given the rolling coverage of this trial, everyone will be openly talking about it and speculating on the verdict and our betting offer is simply a reflection of that debate.”

What are your thoughts on the Paddy Power Oscar Pistorius advert? Do you think people are being too sensitive? Or is it the case the topic is just too sensitive for this type of ad? Share your thoughts in the comment section below, or let me know on Twitter, I’d be very interested to hear your thoughts. Thanks!
Original source.