H&M Superbowl tcommerce advert

At this years’ Super Bowl, high street fashion retailer, H&M, launched a 30 second advert which allowed viewers to purchase the featured products via a Smart TV – and which is now being titled as ‘tcommerce’.

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8 ways to improve your digital marketing strategies

I recently came across a good overview of how to develop and improve digital marketing strategies. I thought it was a nice level of insight, so I have decided highlight and elaborate on some of the key points to help you improve digital marketing strategies.

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