This is an old post I wrote back in September and had scheduled ready to go, when I had my blog issues and lost my scheduled posts (boo!) I can’t remember what inspired this post now, but below is a summary of some of the top (and most common) ways to demotivate your marketing team.
Why you should you know this? Because honestly they are some of the most common mistakes employers make – and not necessarily just with their marketing team. It’s so easy to say “just change this” or “can you do this quickly for me” and although it may seem quick to you, you’re forgetting about the rest of that persons workload and the time they’ve invested in their work up to that current point (I’ll explain further why this is an important factor). Think you might be demotivating your marketing team? Or perhaps you want to know what not to do, either take a look and ready my top ways to demotivate your marketing team.
1. Don’t listen to ideas
You’ve hired a marketing team for a reason – to market your company and come up with creative ways to do so (lets face it, bog standard traditional methods won’t gain any attention) – so listen to them and their ideas. If you really thought your ideas were so much better, you wouldn’t (or shouldn’t) have hired a marketing team to begin with. Let them do their jobs and be open to their ideas. A good marketing team will have done their research, they know the market and they know what does and what doesn’t work.
2. Negative environment
Don’t bring your bad mood into work with you. You may think that by sitting quietly and cracking on with work will make you go unnoticed, but if anything it does the exact opposite. Everyone can tell when there’s an elephant in the room and you trying to conceal your bad mood won’t make it better. Try your best to brush your mood off before your enter the office and keep your professional head on. Your team will be at their most productive in a fun, relaxed and happy environment.
3. Make it cheap & quick
They are the words that no staff member wants to hear. They don’t want to know that the work they’re pouring over and working on is only seem as a quick & cheap fix. They want to know their work is valued and appreciated; by telling them to do something as quick and as cheap as possible is probably the quickest way to make them feel undervalued and under appreciated.
4. No creativity
No one wants to churn out the same old stuff every day. Give your marketing team creative freedom in their projects and see what they come back with – in fact just set them creative projects in general. The more they enjoy their work, the better the work they produce will be.
5. No credit for work
There is nothing more demoralising than having someone else take the credit for all your hard work – don’t be one of those people. Whether you’re presenting to your higher ups, or receiving positive feedback from your colleagues, credit should always be given where credit is due. Your marketing team are working hard to ensure they’re marketing your company to the best of their ability, so give them some credit for it. Positive feedback is one of the best way to motivate your team and spur them on to keep pushing – why should they give 100% into their work, if they’re not going to reap the benefits of doing so?
6. Poor clients / work
Similar to point 4 – give them work that means something and which they get excited about working on. Clients or projects, where the bottom line is churn it out / do it cheap / do it quick, it probably really isn’t worth doing. No one enters a career with that as ambition, your team want to take pride in their work and know that what they do is valued and appreciated, so give them the work that meets their standards and makes them feel that way.
7. Constantly changing your minds / ideas
My final point in my list of 7 ways to demotivate your marketing team is ‘always changing your mind’. One of the most frustrating and demoralising things is to work on something, only to have someone change their mind at the last minute (only to change it back after the work has been done). Think ideas and projects through thoroughly before assigning work to your marketing team.
That about wraps up my list of ways to demotivate your marketing team. What are your thoughts on this post? Do you have something different to add, or perhaps you’ve experienced this yourself? Why not share your thoughts in the comments section below, or follow me on Twitter and let me know your thoughts. Thanks!