After the success of my ‘how to get into marketing interviews‘, I thought it would be helpful if I wrote about each of the featured roles so you could get an idea of whether it sounds like the job for you. Having previously looked at a Brand Manager role, this week I’ve written up about a Marketing Manager job description.
You may not know what a Marketing Manager is, what they do or what is expected of their role. Or, you may have a rough idea what a Marketing Manager job description is like. Either way this post was created to help you and give you more details and insight about the role and what it entails.
Marketing Manager job description: what is the role?
A Marketing Manager’s roles and responsibilities can vary massively, depending on the company, size of the company and the marketing team. However, usual tasks and responsibilities for a Marketing Manager is to monitor and analyse market trends, analyse pricing structure, ensure customers are happy and their expectations are met, check competitors products and their pricing, find new markets and new ways of getting the product / service to market.
Marketing is a multi-disciplined profession and includes all areas of social media, advertising, direct marketing, PR, branding and communications, so it’s a very full and hands on role.
Most of the work required of a Marketing Manager is office based, however there will be occasions when they are expected to attend meetings or make presentations. Travel may be required and if the company is international, then some overseas travel may also be required.
What is the work like?
Marketing Managers are expected to be analytical and have great presentation skills. Key skills should be that they have a good idea of market trends, can think creatively, be organised, a good communicator and able to work under pressure.
Daily responsibilities tend to differ because marketing is such a fast paced role, however implementing marketing budgets, writing annual marketing plans, identifying new markets and attending trade exhibitions are some of the most common. Other responsibilities may include writing reports to track marketing return on investment (ROI), presenting ideas and findings to higher management, liaising with in-house and out-sourced teams and creating promotional material and copy.
What is the salary like?
Salaries can range from £15,000 to £22,000 for those at entry or Assistant level. However, a typical Marketing Manager role can be anywhere between £27,000 to £35,000. This is all dependant on the company, size of the company and their location.
Mid-level Marketing Managers can earn around £35,000 to £40,000 whereas Senior Marketing Managers can earn anything up to £50,000 and sometimes more.
What are the hours like?
Most Marketing Managers work Monday to Friday. Standard hours are 9 – 5 or 9 – 6, but evening and weekend work may be expected to meet deadlines or meet targets if they work for a target driven company.
Travelling may also be expected as part of this role, whether it’s weekday, weekend, day time or evening travel.
Getting a Marketing Manager role
To be a Marketing Manager you have to be analytical, strategic yet creative and be a great team player who can work well under pressure.
There are no set routes into the role of Marketing Manager, however it is results and experience based. Most Marketing Managers work their way up the career ladder; Marketing Assistant to Marketing Executive to Marketing Manager. Alternatively, basic skills can be learnt from Marketing degrees, where you can then apply for marketing gradate schemes. Successful applicants will be trained as Brand Managers of Marketing Executives.
Training tends to be internal, via Senior colleagues, training courses or via qualifications which most companies will fund. As well as university and Masters degrees, another recognised qualification is from the Chartered Institute of Marketing (CIM).
If you have any questions about the Marketing Manager job description or you’re unsure about anything, please share your thoughts in the comments below or speak to me on Twitter, I’ll be happy to help. Thanks for reading!