I’ve recently written a series of interviews focusing on how to get into the marketing industry. These interviews were really successful, so off the back of that I’ve decided to focus about each of the job roles and what they entail so you can get a better idea of the role for you. This week I’ve written about a Brand Manager job description.
You may not know what a Brand Manager is, what they do or what they role entails, alternatively you may have a rough idea of a Brand Manager job description. Either way this post is for you and I hope it’ll help you get an idea of the role and if it’s a good fit for you.
Brand Manager job description: what is the role?
The role of a Brand Manager is very full on, exciting and fast paced. A Brand Manager is in charge with looking after their designated brands, improving product sales and increasing market share. They monitor market trends and oversee all creative outputs such as branded graphic design, marketing and advertising.
They work closely with several in-house and outsourced teams, such as creative / advertising / marketing / PR agencies and legal and compliance teams, ensuring everything is on-brand and no unbelievable claims have been made.
Brand Managers are responsible for representing the brand in it’s best light, not just via marketing communications, but also in person, attending meetings, product launches, photo and ad shoots.
What is the work like?
Brand Managers will travel regularly to attend meetings, events, product launches or meetings with creative / third-party agencies. On occasion, Brand Managers who work on international brands may be expected to travel overseas.
Ensuring everything portrays the brand perfectly and is on-brand, a Brand Manager will often oversee the entire creative process from start to finish, whether they’re working for an in-house team or an out-sourced team.
Typical daily tasks tend to consist of:
Researching consumer markets and market trends, competitor analysis, checking pricing structure and profitability, working with new product development teams, co-ordinating product launches and events, checking marketing copy, creating brand guidelines and overseeing marketing and advertising activities.
What is the salary like?
At Junior or Assistant Brand Manager level, salaries can range anywhere between £20,000 to £30,000.
Brand Managers themselves can expect to earn anything between £30,000 to £45,000, maybe more. This is all dependant on the amount of years experience, the company and the location.
Senior Brand Managers earn a good wage, in the region of £50,000 – £60,000, again maybe more in some cases.
What are the hours like?
Typical working hours are Monday – Friday 9 – 5 (or equivalent). However, it isn’t uncommon for some evening and weekend work to be required to meet deadlines, attend ad shoots, product launches or exhibitions.
Getting a Brand Manager role
The personality and job traits of a good Brand Manager is to have good analytical skills, be a good communicator, a good team player, have good presentation skills, be passionate about their product area and have an instinct for market trends and concepts.
Training often tends to be on the job via Senior colleagues, courses or qualifications, which most companies will pay out for. There is no set route into Brand Management apart from general career progression or potentially graduate schemes. Most Brand Managers will have a marketing related degree.
There are many job postings for Brand Managers, but a lot of companies also hire internally. Brand Managers role are competitive and highly sought after. A driving factor for getting such a role is having proven experience, which you can show and discuss.
That about sums it all up. If you have any questions or you’re unsure about anything from the Brand Manager job description, then share your thoughts in the comments section below or let me know on Twitter, I’ll be happy to help. Thanks for reading!