7 sins of marketing

Happy Halloween everyone! To coincide with the holiday, I’ve written a somewhat related post, discussing the 7 sins of marketing. This post outlines what not to do with your marketing, so you can build and progress and become better. This is only an opinion piece, but they’re all tips which I believe are practical, useful and ring true in the industry and therefore can be implemented easily by yourselves.

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Always backup your work

If you’re a frequent reader to my blog, you’ll notice it’s been on a bit of a hiatus – my previous post was almost three weeks ago, on October 10th. But it’s not due to the fact that I’ve been neglecting it, but more to the fact that I practically lost everything on here and practically had to start from scratch. This post is basically an explanation of my absence, how we got it back up and running again and what I learnt from it all: always backup your work.

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Evergreen content: What is it and how can you use it?

‘Evergreen content’ has been one of the quickest growing buzzwords and trends in modern marketing. While many have been quick on the uptake, many are still unsure about what it is and what benefits it has. In this post I explain what evergreen content is, how it can help you and some effective ways you can use it.

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Marketing Manager job description

After the success of my ‘how to get into marketing interviews‘, I thought it would be helpful if I wrote about each of the featured roles so you could get an idea of whether it sounds like the job for you. Having previously looked at a Brand Manager role, this week I’ve written up about a Marketing Manager job description.

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False beauty in cosmetic adverts – speaking to Charlie Snow from DLKW Lowe

This interview, conducted with DLKW Lowe’s Head of Strategy, Charlie Snow, discusses the use of thin models and image enhancements in cosmetic adverts. I previously posted an interview which I conducted with a Bourjois Brand Manager. These interviews cover a lot of detail about false beauty in cosmetic adverts and why it’s used.

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How to use Pinterest for business

The Pinterest hype may have died down significantly this year, but there’s still no denying it’s an incredibly useful and powerful tool for marketers when used correctly. I’ve created a list of 12 examples, explaining how you can use Pinterest for business and how to promote it.

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Become an advertising Account Planner, interview with VCCP

I’m sad to say this is the final interview in my series of ‘how to get into advertising‘. I started them back in April, keeping them as a weekly feature and it’s been something I’ve really loved doing. So to end this series on a high, I spoke to Matt Wyatt, Head of Planning at VCCP about how to become an advertising Account Planner and what it truly takes.

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Brand manager job description

I’ve recently written a series of interviews focusing on how to get into the marketing industry. These interviews were really successful, so off the back of that I’ve decided to focus about each of the job roles and what they entail so you can get a better idea of the role for you. This week I’ve written about a Brand Manager job description.

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How to write a press release

I have previously written some tips on how to write marketing plans and customer profiles, which have been really useful to some readers looking to build on those areas. With this in mind, I have now written a template explaining how to write a press release.

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