I recently spoke to ad folk at some of the biggest advertising agencies in the UK to see what they thought were the most iconic print adverts, no matter how old, no matter which agency created it or for what brand. Take a look to see what the top 10 chosen iconic print adverts are.
“Iconic is a word I take to mean famous, something totally and immediately recognisable, in which you don’t need to see the details, you just click and get it.” – Stephen Attree, Account Manager, Leo Burnett.
The word iconic is an odd word to pin down, some people believe it to mean ‘clever’ much like the above quote. You just have to look at it to know what the message is, no content necessary. It just works; it will become an icon in its own right. Whereas others believe ‘iconic’ is when something becomes associated to something. Marilyn Monroe in her white dress for example is a truly iconic scene, that stance and the white dress are both things which are associated with Marilyn Monroe. Anyone can have a white USB cable for example, but it is something that has become synonymous with Apple and their products.
The above two points have been the driving factors for choosing just 10 of the most iconic print adverts in history. I had toyyed with doing a write up about each advert, but after describing the above two thought processes, I think it would be better to just leave you with the adverts and your thoughts.
Heinz – Tomato Bottle
Honda – Have You Ever Written on a Banana?
Apple – iPod
Family Planning – Pregnant Man
Nike – Wayne Rooney England
Labour Isn’t Working
VW – Lemon
Wonderbra – Hello Boys
What do you think about this list of iconic print adverts? Do you disagree with any of them or are there any different ones you’d like to see up there? Let me know in the comments below or find me on Twitter.