Hyundai’s latest advert has come under fire, showing a man attempting to commit suicide in his car via exhaust emissions, but fails because the car only releases water vapour. The Hyundai suicide advert, which has been branded as insensitive, has now been pulled after an advertising Creative, whose own father committed suicide in the same way, launched a passionate attack on the advert.
Holly Brockwell, a freelance Copywriter at Adam & EveDDB wrote a ‘letter’ to Hyundai and their ad agency, Innocean, expressing her feelings about the ad, posting a photo of her Dad and the suicide note he left. Holly wrote:
“As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.”
She also described that the ad made her feel sick and empty; bringing back those difficult memories.
The Drum and The Guardian have also come under fire, for originally praising the Hyundai suicide advert. This has since been retracted, after they received complaints from people calling them irresponsible.
Since Holly’s attack on the ad, Hyundai have removed the video and since stated that “the ad was never meant to run.” They also released this statement:
“Hyundai understands that the video has caused offence. We apologize unreservedly. The video has been taken down and will not be used in any of our advertising or marketing.”
Below is one of Hollys responses:
You can read the full letter from Holly to Hyundai here.
Please feel free to express your views on the ad, or offer your support to Holly and others like her, in the comments section below, or find me on Twitter.