Hyundai’s latest advert has come under fire, showing a man attempting to commit suicide in his car via exhaust emissions, but fails because the car only releases water vapour. The Hyundai suicide advert, which has been branded as insensitive, has now been pulled after an advertising Creative, whose own father committed suicide in the same way, launched a passionate attack on the advert.
For my next instalment of the “how to get into Marketing” series, I spoke to Marcus Davidson who works at Inside Sales and Marketing at IBM. A nice, detailed interview, Marcus gave me lots of tips and insight about how he started his career, what his biggest challenges were and what tips he would give to those looking to get their first step on the Marketing career ladder.
After recently starting a series of focused posts on “how to get in to Marketing,” I decided it would also be worth taking a look at what some of the top ad agencies look for from future talent too. In this post we’ll be focusing on Creatives. So after a bit of research I spoke to Matt Longstaff, who is the Senior Concept Copywriter for AKQA, over at their newest office over in Berlin.
A simple admiration post from me for the latest work by BBH for The Guardian. The recent news of Margaret Thatcher’s death certainly has caused much discussion lately, even in death, she’s left the nation divided again. But who knew someone could take the creative spin on that, that BBH have? Take a look at their Margaret Thatcher Marmite ad.
For the second post in my series of “how to get into Marketing“, I spoke to James Williams who is the Corporate Communications Manager for Procter & Gamble. Speaking to James, I found out not only how he got into the industry, but also what a company such as Procter & Gamble look for from today’s budding marketing talent and what they’re expecting.
New Beyonce Pepsi advert titled ‘Mirrors’ has recently been launched, where we see Beyonce dancing to her new single, with her past self. View the advert below, along with more details of the ad.