How to get into Marketing: an innocent perspective

Late last year I wrote a couple of posts focusing on gaining work experience and why work experience is important. Some of the feedback and comments I received on the posts was amazing, so it seemed the next logical step after work experience, was to offer some tips on how to get into marketing – or at least maximise your chances. I spoke to Caroline Knights from innocent to find out more.

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Volkswagen Beetle advert targets ‘fast-forwarders’

One of the biggest problems facing advertisers today, is the growing amount of people, who know fast forward through the advert breaks in order to catch their favourite TV shows. Prime TV spots are strongly being affected. So the question is, how do you get around that? The ads are being seen, but they’re not making an impact and you can’t stop people skipping through the ads. So how do you give it an impact? Volkswagen think they’ve cracked it.

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