Red Bull sponsorship and endorsements

This is what would have been day 8 of my Digital Writing Challenge; looking into the Red Bull sponsorship and endorsements deals and how they’ve successfully positioned themselves as a lifestyle brand. I’ll be looking into each event Red Bull host, support or endorse and how it plays a huge part into their marketing and brand positioning. This part of the Red Bull study will look into what they’ve done and how it has benefited them.

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