Digital Writing Month

So this November I’ve decided to take on the crazy challenge of Digital Writing Month and will attempt to write 50,000 words in the short 30 days of November.

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Coke Zero James Bond stunt

Continuing it’s partnership with the James Bond film series, Coke Zero has created a fantastic piece of marketing to promote it’s product and the new James Bond film, Skyfall. Since airing late last week, the Coke Zero James Bond stunt has gone viral massively and has certainly got people talking.

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How to write a marketing plan

Marketing plans can be a little daunting at times, even more so if you’ve never written one before. Here I’ll explain step by step, exactly how to write a marketing plan, what needs to be covered and in what order.

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How to write a customer profile

Whether you work in advertising, marketing or your a company owner, you will have to know your target market and everything about them. This guide shows you how to write a customer profile, so you know you’re marketing yourself to them correctly.

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Fallon creatives quit for 4creative

Fallon are making headlines again, (but yet again, not for their creative work), as the ad agency’s creative partners, Chris Bovill and John Allison, have quit to join Channel 4′s in-house agency, 4Creative.

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Costa Coffee Heads advert

The brilliant new Costa Coffee Heads advert, following a two year advertising hiatus, by London agency Karamarama. A brilliant piece of TV advertising, one of my favourites from this year so far. Have a look to find out why and learn a bit more about the ad.

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Boots No7 redesign

I recently saw that Boots-owned cosmetics brand, No7, have gone under a new product and branding redesign. Take a look to see the design and learn a bit more about the rebrand of the popular cosmetics company.

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Stella Artois cidre advert

Since last year when ad agency, Mother, launched the Stella Artois cidre advert, it has been one of my favourite adverts of all time. Why? I’m not exactly sure. I know nothing about Stella, their cider or their beer, nor do I drink either of them. I’m certainly not their target audience. But I love their approach to the campaign, from the print ads to the TV ads. Here I’ll take an in-depth look at the Stella Artois Cidre advert.

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Mad Men infographic – how not to work

Mad Men is the TV show all advertising lovers and enthusiasts love. We have a soft spot for this show (and for Don Draper, despite all his faults) that other people just don’t seem to get.

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