Over the past few months I’ve written a lot of posts on how to get into marketing and advertising, but I recently started thinking that advice is probably no good, if you can’t even make it past the interview round – a common problem for a lot of people out there. 99% of the time it’s not even your fault; competition’s high. So I’ve written a post on some of the top interview tips to help you ace that daunting interview.
This is an old post I wrote back in September and had scheduled ready to go, when I had my blog issues and lost my scheduled posts (boo!) I can’t remember what inspired this post now, but below is a summary of some of the top (and most common) ways to demotivate your marketing team.
With smart phones, the internet and social media profiles, information is incredibly accessible for us now – including information about ourselves. When it comes to your career and future job prospects, even your current job, you should always be aware of what you’re putting out there and how you’re perceived. In essence you are a brand and should maintain your reputation accordingly. Below are 10 tips to create your personal brand.
If you’re a frequent reader to my blog, you’ll notice it’s been on a bit of a hiatus – my previous post was almost three weeks ago, on October 10th. But it’s not due to the fact that I’ve been neglecting it, but more to the fact that I practically lost everything on here and practically had to start from scratch. This post is basically an explanation of my absence, how we got it back up and running again and what I learnt from it all: always backup your work.
‘Evergreen content’ has been one of the quickest growing buzzwords and trends in modern marketing. While many have been quick on the uptake, many are still unsure about what it is and what benefits it has. In this post I explain what evergreen content is, how it can help you and some effective ways you can use it.
After the success of my ‘how to get into marketing interviews‘, I thought it would be helpful if I wrote about each of the featured roles so you could get an idea of whether it sounds like the job for you. Having previously looked at a Brand Manager role, this week I’ve written up about a Marketing Manager job description.
This interview, conducted with DLKW Lowe’s Head of Strategy, Charlie Snow, discusses the use of thin models and image enhancements in cosmetic adverts. I previously posted an interview which I conducted with a Bourjois Brand Manager. These interviews cover a lot of detail about false beauty in cosmetic adverts and why it’s used.
The Pinterest hype may have died down significantly this year, but there’s still no denying it’s an incredibly useful and powerful tool for marketers when used correctly. I’ve created a list of 12 examples, explaining how you can use Pinterest for business and how to promote it.
I’m sad to say this is the final interview in my series of ‘how to get into advertising‘. I started them back in April, keeping them as a weekly feature and it’s been something I’ve really loved doing. So to end this series on a high, I spoke to Matt Wyatt, Head of Planning at VCCP about how to become an advertising Account Planner and what it truly takes.
I’ve recently written a series of interviews focusing on how to get into the marketing industry. These interviews were really successful, so off the back of that I’ve decided to focus about each of the job roles and what they entail so you can get a better idea of the role for you. This week I’ve written about a Brand Manager job description.