The Advertising Standards Authority (ASA) has withdrawn the Paddy Power Oscar Pistorious advert, after receiving 5,200 complaints about the ad which promised to refund all losing bets if Oscar Pistorious is not found guilty of murder.
At this years’ Super Bowl, high street fashion retailer, H&M, launched a 30 second advert which allowed viewers to purchase the featured products via a Smart TV – and which is now being titled as ‘tcommerce’.
I recently came across a good overview of how to develop and improve digital marketing strategies. I thought it was a nice level of insight, so I have decided highlight and elaborate on some of the key points to help you improve digital marketing strategies.
2013 was a great year for marketing; a year all about content strategy, big data and the initial sights of the benefits of real-time marketing (and the damages of not doing it correctly). As a result, the bar was set pretty high for marketing opportunities last year, but 2014 certainly looks to be the year of bigger and better opportunities. Below are my predicted 2014 marketing trends.
2013 was another great year for advertising, for brands big and small. Take a look at my round-up of the 2013 best TV adverts, from Sky, Robinsons and Honda – but who is at the top spot? Check out my top 5 best TV adverts.
It’s one of the highlights of the year for many retailers; the Christmas advert. In saying that, it’s also a festive highlight for consumers and TV viewers all over. I remember way back in the 90′s, Christmas adverts were dominated by the Coca-Cola adverts (we all know which one), but these days it’s more of a level playing field and other retailers actually stand a high chance at having the most talking Christmas advert. Below is rundown of some of the best 2013 TV Christmas adverts.
Over the past few months I’ve written a lot of posts on how to get into marketing and advertising, but I recently started thinking that advice is probably no good, if you can’t even make it past the interview round – a common problem for a lot of people out there. 99% of the time it’s not even your fault; competition’s high. So I’ve written a post on some of the top interview tips to help you ace that daunting interview.
This is an old post I wrote back in September and had scheduled ready to go, when I had my blog issues and lost my scheduled posts (boo!) I can’t remember what inspired this post now, but below is a summary of some of the top (and most common) ways to demotivate your marketing team.
With smart phones, the internet and social media profiles, information is incredibly accessible for us now – including information about ourselves. When it comes to your career and future job prospects, even your current job, you should always be aware of what you’re putting out there and how you’re perceived. In essence you are a brand and should maintain your reputation accordingly. Below are 10 tips to create your personal brand.